It is imperative that Japan develops a comprehensive plan that can administer a stable supply of energy even in a time of crisis; however, Japan’s current dependency on imported crude oil and petroleum products limits our options in dire situations. In accordance with the recent shale gas boom, Daruma Energy aims to increase the market for automobiles and electric generators that operate on gaseous fuels (LP gas and/or natural gas) in order to actualize energy diversification. By innovating a business model that integrates the newest engine technologies, general consumers will also be able to reap benefits from this shale gas boom instead of just the wholesale dealers, utility companies, and large corporations.